Natural Habitats turns palm oil production on its head

Published on: April 18, 2019

In Ecuador and Sierra Leone, Alfons Van Der Aa set out to develop a sustainable line of organic palm oil. A decade later, a few thousand farmers and several dozen brands make up the Palm Done Right supply chain.

By: Victoria A.F. Camron

“My own personal objective is to get what I call ‘conflict’ palm oil out of the natural products industry. It doesn’t meet the values of our industry, but it is still prolific in a lot of products.” —Neil Blomquist, Natural Habitats


  • The use of palm oil, a “hidden ingredient” in a variety of products that most people use, raises controversy because it is usually farmed without concern for the natural environment or the indigenous people its growth negatively affects.
  • Traditional methods of growing, milling and distributing palm oil make transparency impossible, says Monique van Wijnbergen, sustainability and corporate communication director for Natural Habitats Group.
  • Palm oil plantations can be managed in a way that conserves wildlife, provides farmers premium pay, protects workers’ rights and mitigates climate change.
  • Natural Habitats provides a toolkit for brands and retailers to educate consumers about supporting sustainable palm oil.

This session—Building Bridges Between Farmers & Brands—Revolutionizing Commodity Systems: Palm Oil—was recorded at Natural Products Expo West 2019. Click “download” below to access the presentation slides.

Why You Should Get Involved
with Palm Done Right

Palm can be grown for good, bringing benefits to:

  • Our planet, due to palm oil’s land efficiency.
  • Local communities, due to the economic development oil palm production creates.
  • Our market, due to palm oil’s versatility and functionality as an ingredient, lifting product quality and performance.

Together, we can influence change for:

  • Manufacturers that are still using conflict palm oil for their products.
  • Retailers that are still listing products that contain conflict palm oil.
  • Brokers and distributors that are still supplying their customers with products that contain conflict palm oil.
  • Shoppers that have the power to vote with their dollar.

Get Involved

    Are you already using Palm Done Right Oil?