Palm Done Right Announces New Brand Partners GOODFISH; Newly launched innovative snack brand embraces organic palm oil

Published on: April 9, 2020

Boulder, Colo. April 9, 2020 — Mission-based educational platform Palm Done Right is thrilled to announce GOODFISH as its newest brand partner. Palm Done Right and the company behind the campaign, Natural Habitats are thrilled to support this innovative new snack brand – 100% traceable Wild Alaskan Sockeye crispy salmon skins.

Using exclusively Alaskan wild-caught salmon, GOODFISH is committed to sustainable sourcing and full transparency. The company was selective in choosing Palm Done Right palm olein for flash frying because of its commitment to sustainability and superior functionality. This new brain and body snack is packed with good fats (omega 3), clean protein (full BCAA), marine collagen, and zero-carbs.

“We use palm oil to flash fry our crispy salmon skins into delicate crisps. It is simply the best vegetable oil to use to make the tasty, light, on-the-go snack we want to bring to our consumers. We set the bar high for the ingredients we source and use for our products. We source Palm Done Right palm oil because it is 100% organic & fairly traded and their supply chain is completely transparent. With so much going on in the palm oil sector, we want to make sure we are doing the right thing, providing benefits for farmers and communities, while protecting forests and wildlife” says GOODFISH Co-Founder and CEO, Douglas Riboud.

GOODFISH is a pioneering initiative with the goal of propelling sustainable seafood into our mass-market consumer culture. They demonstrate that innovation, transparency, and progressive practices in the seafood industry can and must go beyond a niche appeal and tip into the mainstream.

Our growing community of retail and brand partners continues to support the Palm Done Right mission by educating consumers about what it means to produce palm that is 100% organic, deforestation-free, wildlife friendly, fair & social. GOODFISH joins our other partners in a commitment to supply chain transparency for consumers.

GOODFISH crispy salmon skins ($2.99 SRP/0.5oz bag) are available now at



GOODFISH is a project by Justin Guilbert and Douglas Riboud, founders of award-winning trailblazing brand Harmless Harvest coconut water. With this new initiative, the successful entrepreneurs are aiming to apply their passion, commitment, expertise and learnings to positively contribute to solving the seafood conundrum. Guilbert and Riboud have once again found a food category whose industry and sourcing could benefit from progressive practices in a radical way – from environmental impact and wildlife management to ecosystem and social practices – to thrive again. To learn more, visit

About Palm Done Right

Natural Habitats Group is leading positive change in the palm oil industry by proving that palm oil can be grown for good. This approach demonstrates that palm oil grown organically and third-party certifications, can preserve the environment and native species, bring positive economic support to local communities and create sustainable livelihoods for everyone involved. Palm Done Right, a movement, aims to connect the benefits of organic, responsible palm oil, with brands, suppliers, manufacturers, media and consumers, to change the conversation about palm oil and bring positive impact to scale. For more information, visit

About Natural Habitats USA, Inc.

Headquartered in Boulder, Colorado, Natural Habitats USA, Inc. is a group fully committed to the sustainable production of Certified Organic and fairly traded products, including organic palm oil. Natural Habitats products are cultivated using 100% organic practices by independent farmers in South America and add organic credibility to food, personal care and animal nutrition products. Natural Habitats USA, Inc. supports the communities in which it operates through Fair for Life fair trade partnership, social programs for farmers, workers and communities and funding for services including support to local schools, health care and housing to improve the quality of life for all stakeholders in the supply chain, from Farm to Fork. For more information, visit

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Susan Fecko, Black Dog Studio, 307-690-8381, [email protected]

Why You Should Get Involved
with Palm Done Right

Palm can be grown for good, bringing benefits to:

  • Our planet, due to palm oil’s land efficiency.
  • Local communities, due to the economic development oil palm production creates.
  • Our market, due to palm oil’s versatility and functionality as an ingredient, lifting product quality and performance.

Together, we can influence change for:

  • Manufacturers that are still using conflict palm oil for their products.
  • Retailers that are still listing products that contain conflict palm oil.
  • Brokers and distributors that are still supplying their customers with products that contain conflict palm oil.
  • Shoppers that have the power to vote with their dollar.

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