Palm Done Right, Aims to Raise Awareness of Consumers’ Power to Create Change

Published on: September 8, 2021

Palm Done Right Awareness Week September 20 – 30 2021 Celebrates Brands That Consciously Choose to Source Organic, Sustainable and Ethical Palm Oil

Boulder, Colo. September 8, 2021 — This September, mission-based educational platform Palm Done Right, raises awareness of brands that are committed to creating a better future by using organic, sustainable, and ethical palm oil. This campaign highlights the products and categories that are users of palm oil and explains why we use it. Together we celebrate the continued growth of the Palm Done Right Community and are proud to call out the brands in these ten product categories all sourcing palm oil that is organic, deforestation-free, wildlife-friendly, fair, and social.

Together, we celebrate:

#SoapDoneRight  #SnacksDoneRight  #DonutsDoneRight  #BakingDoneRight #BeautyDoneRight #PizzaDoneRight #CandlesDoneRight #SpreadsDoneRight #CookingDoneRight #RetailingDoneRight

Ahara GheePalm Done Right is thrilled to welcome our newest brand partner, Ahara Ghee. This unique brand offers delicious, simple, foundational foods, in collaboration with authentic and diverse practitioners of global healing traditions. Ahara Ghee’s core line consists of Traditional Indian Style Ghee and Traditional Ethiopian Niter Kibbeh as well as a variety of less traditional iterations on clarified butter and oils including medicinals from Ayurvedic traditions.

Founder and co-owner, Andrea Shuman say “We decided to produce a vegan version of our Traditional Niter Kibbeh, as the flavors of kibbeh are an important part of Ethiopian cuisine. Palm shortening behaves most like ghee, and we did not consider it an option to use conflict palm products. Palm done right allows us to ethically source the best ingredients without compromising our ethics.”

Palm oil – the world’s most consumed vegetable oil – is found in over half of household goods from foods to personal care products. When done the wrong way, palm oil can have a devastating impact on wildlife, forests, and communities. Done right, however, oil palms can nurture the soil, create jobs, provide fair wages, and foster strong farming communities.

“We are thrilled to watch the continued growth of the Palm Done Right movement, ” explains Monique van Wijnbergen, Director of Sustainability and Corporate Communications at Natural Habitats Group. “The more people understand the importance of choices affecting people and the planet, the more willing they will be to vote with their dollar and commit to making conscious choices every day.”

Palm Done Right’s growing roster of brand partners includes:

PDR Brand Partners

To learn more about Palm Done Right or get involved with Palm Done Right Awareness Month, visit

About Palm Done Right

Natural Habitats Americas is leading positive change in the palm oil industry by proving that palm oil can be grown for good. This approach demonstrates that palm oil grown organically and third-party certifications, can preserve the environment and native species, bring positive economic support to local communities and create sustainable livelihoods for everyone involved. Palm Done Right, a movement, aims to connect the benefits of organic, responsible palm oil, with brands, suppliers, manufacturers, media and consumers, to change the conversation about palm oil and bring positive impact to scale. For more information, visit

About Natural Habitats Americas, Inc.

Headquartered in Boulder, Colorado, Natural Habitats USA, Inc. is a group fully committed to the sustainable production of Certified Organic and fairly traded products, including organic palm oil. Natural Habitats products are cultivated using 100% organic practices by independent farmers in South America and add organic credibility to food, personal care, and animal nutrition products. Natural Habitats USA, Inc. supports the communities in which it operates through Fair for Life fair trade partnership, social programs for farmers, workers, and communities, and funding for services including support to local schools, health care, and housing to improve the quality of life for all stakeholders in the supply chain, from farm to fork. For more information, visit

Follow us at:

Susan Fecko, Black Dog Studio, 307-690-8381, [email protected]


Why You Should Get Involved
with Palm Done Right

Palm can be grown for good, bringing benefits to:

  • Our planet, due to palm oil’s land efficiency.
  • Local communities, due to the economic development oil palm production creates.
  • Our market, due to palm oil’s versatility and functionality as an ingredient, lifting product quality and performance.

Together, we can influence change for:

  • Manufacturers that are still using conflict palm oil for their products.
  • Retailers that are still listing products that contain conflict palm oil.
  • Brokers and distributors that are still supplying their customers with products that contain conflict palm oil.
  • Shoppers that have the power to vote with their dollar.

Get Involved

    Are you already using Palm Done Right Oil?