Palm Possible

Published on: July 19, 2022

During the past months I devoted a chunk of my time to write the first Natural Habitats Impact Report. Narrating the story of how our organic palm oil journey began, and how it has been our vision to connect consumers with farmers through Palm Done Right.

There is another side to palm oil that we don’t hear or see too often in the media. A reality where palm oil is the most efficient vegetable oil crop around the globe and improves product quality and shelf life. And the reality that palm oil helps millions of farmers and workers generate a steady income and economic progress.

Where the media continues to focus on disseminating the message of deforestation and exploitation, we prefer to focus our attention on converting conventional oil palm growers to producing organic, sustainable, and ethical palm oil — supporting the transformation of the palm oil industry from within.

Natural Habitats has been founded with a vision to create a positive, scalable impact along an integrated value chain. Through our first impact report we demonstrate that palm oil grown organically, and with third-party certifications, preserves the environment and native species, brings positive economic support to local communities, and creates sustainable livelihoods for everyone involved. Our impact report provides insights into the five Palm Done Right promises, why we care so much about it, and how we meet those promises.

Palm Done Right is possible. This has been our belief since we founded Natural Habitats in 2009, and launched Palm Done Right a few years later. Our strategy has always been simple. That doesn’t mean it has been easy. Yet by changing how palm oil is grown, processed, used, and perceived in the market, Palm Done Right has been building the trust and confidence that people need to make the right choices.

Don’t question the use of palm oil in your products. Question the kind of palm oil used in your products. By demanding palm oil that has been done right, you are contributing to the transition our industry needs, creating a new reality where sustainability is the norm.

Written by Monique van WijnbergenNatural Habitat’s Sustainability & Corporate Communications Director and spokesperson for Palm Done Right

Why You Should Get Involved
with Palm Done Right

Palm can be grown for good, bringing benefits to:

  • Our planet, due to palm oil’s land efficiency.
  • Local communities, due to the economic development oil palm production creates.
  • Our market, due to palm oil’s versatility and functionality as an ingredient, lifting product quality and performance.

Together, we can influence change for:

  • Manufacturers that are still using conflict palm oil for their products.
  • Retailers that are still listing products that contain conflict palm oil.
  • Brokers and distributors that are still supplying their customers with products that contain conflict palm oil.
  • Shoppers that have the power to vote with their dollar.

Get Involved

    Are you already using Palm Done Right Oil?