Our Five Founding Principles

Our company was founded in 1955 because we care — we care about the environment, we care about the health of our nation, the economy, the health of our communities, and we care about you. From the beginning, our company was built on our Five Founding Principles which we rely on to guide all our business decisions. They exemplify our deep commitment to our customers and the communities we serve. They were established to help guide and empower all of us to lead healthier, more vibrant lives.

Nutrition Education

We are dedicated to providing Nutrition Education to our communities. Empowering our customers and our good4u Crew to take charge of their lives and their health is the foundation upon which our business is built.

Quality

We are committed to Quality. Every product on our shelves must go through a rigorous screening and approval process. We sell only 100% organic produce and the highest quality groceries, supplements and body care products in town.

Always Affordable Prices

We are committed to providing the highest quality products at Always Affordable Prices. We work diligently to secure the best possible pricing so that everyone can afford to take care of their health and buy quality natural and organic products.

Community

We are committed to our Community. From free Nutrition Education and recipe demo classes to bag-free checkouts to sourcing local products to our donation program; we work hard to support the health and wellbeing of our communities.

good4u Crew

We are committed to our good4u Crew. Our Crew members are what make our company great and we strive to ensure that they live healthy balanced lifestyles. Our Crew members are provided with free Nutrition Education, good pay, ample advancement opportunities and excellent benefits. This fosters happy, healthy Crew members who are excited to provide world-class customer service.