Through Palm Done Right ®, Natural Habitats Encourages Consumers to Shop Smart, Save Sloths

Published on: July 15, 2022

Palm Oil Education Platform Launches Sloth Campaign and Releases Impact Report

Boulder, Colo.— Natural Habitats, initiator of Palm Done Right which is a mission-based educational platform dedicated to supporting people, animals, and the environment by proving that palm oil can be grown for good, announced today the creation of a new Shop Smart, Save Sloths logo to help empower consumers to make ethical choices and highlight products that are wildlife friendly and deforestation-free.

Palm oil is found in half of consumer packaged goods in stores and online markets across the countries and can be found in cookies, nut butters, soap, cleaning supplies, skincare, candles, and more so consumers choosing sustainable palm can create a big impact. The logo aims to create a connection between consumers’ product choices and how those choices affect wildlife who take up home in the habitats where ingredients are sourced.

In conjunction with the unveiling of the new sloth-focused labeling, the team at Palm Done Right visited sloths in zoos including the Artis Zoo in Amsterdam and the Cheyenne Mountain Zoo in Colorado Springs, Colorado. The team met sloths, learned more about their native habitats, and encouraged brand partners to do the same to create a visual impact of everyday shopping choices on the environment.

“One of the driving forces behind Palm Done Right is producing wildlife-friendly palm oil that protects the environment and promotes biodiversity. Through Shop Smart, Save Sloths we can continue to drive a connection between consumer accessibility and eco-friendly options across a variety of verticals including home goods, beauty products, skincare, food, and more,” said Monique van Wijnbergen, Sustainability and Corporate Communication Director at Natural Habitats. “Sloths represent just one of the many majestic native species of Ecuador, where we source palm fruit, and through this initiative we are encouraging consumers to make responsible choices that will protect the habitats of sloths and more.”

Palm Done Right is helping to create more awareness on how sustainable palm oil can contribute to animal habitats protection The campaign has been announced in conjunction with the release of Natural Habitat’s first impact report. Natural Habitats, through Palm Done Right, continues to educate consumers on the importance of choosing sustainable palm oil to protect species like sloths.

To learn more about how Natural Habitats is doing palm right, download the impact report at To learn more about the Shop Smart, Save Sloths campaign please visit:

About Palm Done Right
Natural Habitats Group is leading positive change in the palm oil industry by proving that palm oil can be grown for good. This approach demonstrates that palm oil grown organically and third-party certifications, can preserve the environment and native species, bring positive economic support to local communities and create sustainable livelihoods for everyone involved. Palm Done Right, a movement, aims to connect the benefits of organic, responsible palm oil, with brands, suppliers, manufacturers, media and consumers, to change the conversation about palm oil and bring positive impact to scale. For more information, visit

About Natural Habitats USA, Inc.
Headquartered in Boulder, Colorado, Natural Habitats USA, Inc. is a group fully committed to the sustainable production of Certified Organic and fairly traded products, including organic palm oil. Natural Habitats products are cultivated using 100% organic practices by independent farmers in South America and add organic credibility to food, personal care and animal nutrition products. Natural Habitats USA, Inc. supports the communities in which it operates through Fair for Life fair trade partnership, social programs for farmers, workers and communities and funding for services including support to local schools, health care and housing to improve the quality of life for all stakeholders in the supply chain, from Farm to Fork. For more information, visit

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Why You Should Get Involved
with Palm Done Right

Palm can be grown for good, bringing benefits to:

  • Our planet, due to palm oil’s land efficiency.
  • Local communities, due to the economic development oil palm production creates.
  • Our market, due to palm oil’s versatility and functionality as an ingredient, lifting product quality and performance.

Together, we can influence change for:

  • Manufacturers that are still using conflict palm oil for their products.
  • Retailers that are still listing products that contain conflict palm oil.
  • Brokers and distributors that are still supplying their customers with products that contain conflict palm oil.
  • Shoppers that have the power to vote with their dollar.

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